Killer Startups: Take Full Control Over Your Phone Numbers, With Shuffle


Posted by Emma McGowan on Oct 8, 2015

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Remember back in the day when you had a home phone and a work phone? Maybe, if you were lucky, there were multiple lines in your home, but it’s more likely that the entire family plus the internet all shared one line. These days, the phone situation looks a lot different, right? Everyone has their own phone and they do everything on that one phone, from work calls to personal calls to accessing their email. But what if you don’t want every person from every aspect of your life to know your phone number? Do you have to a buy a whole new phone with a whole new phone plan?

Nope — you can get Shuffle. Shuffle is “a number for every occasion.” It lets you create disposable phone numbers and email aliases, so that you don’t have to share all of your personal deets with people that you’d really rather didn’t have that info. The numbers have US or Canadian area codes and come with voice calls, text and picture messaging, and a voice mailbox. Shuffle is also the only disposable phone number service that offers an email-forwarding alias along with their numbers, which is pretty awesome.


The best part? Every number is accessible on the phone that you already have, so there’s no need to buy new hardware. You can shuffle between numbers with just a tap, keeping your personal life separate from your work life – and ensure that the buyer for your car who found you on Craigslist doesn’t have your actual number. You can also delete numbers if you don’t want to communicate with the people who have them anymore or if they’ve been compromised by telemarketers or spammers.

Shuffle reserves each number for a month, at which point it will auto renew, or you can cancel it. Either way, the service won’t set you back much, as Shuffle is committed to transparent and affordable pricing. They don’t do the whole credit model that most phone services use because, think about it: Do you really know what each call and text is costing you? Instead, they deduct service fees from your account balance for every number, voice call, text message, and email forwarding transaction. That means you only get charged for the things that you actually do, with a small markup for their fee. Sometimes they don’t even mark it up at all but simply cover their own cost.

Want a little more detail? Each number costs only $1.99 per month, calls in cost $0.01 per minute, calls out come in at $0.03 per minute. It gets even cheaper if you make Shuffle-to-Shuffle calls, which cost only $0.0025 per minute. If you want to know the costs of their other services, including texts, picture messaging, and email aliases, you can find out more here.


“Shuffle offers users a flexible, smart communication solution at extremely low rates,” founder Craig Collett told KillerStartups. “We address the need for personal privacy where individuals take on different identities in today’s complex and interconnected social and business lifestyle.”

Ready to give the separate parts of your life their own phone numbers? Tired of paying inflated fees for calls? Get Shuffle!

Netted: Be Your Own Switchboard


Article • July 7, 2015

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Shuffle is an iOS app that creates disposable phone numbers

Shuffle LogoGood news: The way you communicate is about to change.

Right now, you’ve got one number, maybe two if you’re fancy. But with Shuffle (for iOS and on its way to Android), you can have as many disposable phone numbers as you like, and manage them all in one spot.

So say you’re worried a blind date won’t go well. Make a disposable number you can hand off instead of your main digits. Or say you use the same phone for work and personal reasons. Now you can have a separate work number on the same phone. Each number gets its own unique voicemail box, too.

Shuffle lets you create multiple email aliases as well that you can link up with your numbers and voicemail boxes to complete your different identities.

Plus, Shuffle’s fees are minimal. And texting with other Shuffle members is always free.

Repeat after us: Change is good.

Twilio: Keep ‘Em Separated: Shuffle Keeps Your Phone Number Safe and Online Profiles Intact


Kyle Kelly-Yahner on June 12, 2015

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hulkamaniaI troll Craigslist all the time. I search for good deals on vintage drums. I search for affordable housing in San Francisco (RIMSHOT!) and sometimes I check if there are any Hulkamania fanny packs I can add to my collection. While I’m willing to admit I have really weird interests, I am not willing to give my real phone number out on Craigslist.

This underscores something that every internet user already knows: you have different identities on different platforms. You won’t give your phone number out on Craigslist because your collector-of-drum-gear identity is not supposed to merge with your this-is-me-everyday identity. Keep ‘em separated and organized. Shuffle helps you do just that with the help of Twilio’s API.

Shuffle lets you manage your internet identities by letting you have phone, SMS and email aliases for everything you do, whether that’s hunting down 1950’s era Slingerland drum kits, or hunting for housing.


When you’re searching for Hulkamania fanny packs, as you do, you can use a masked phone number and email through Shuffle. When the purveyor of vintage wrestling memorabilia you’ve emailed calls your Twilio-powered Shuffle number, it’ll forward to your phone, keeping your personal information safe.

Shuffle CEO Craig Collett knows that managing multiple identities on the internet is tricky, so Shuffle lets you color code your different profiles. The Shuffle profile you use for Hulkamania searches would obviously be bright red and yellow.

Craig’s specialty is protecting user’s identities. Using Twilio, he was able to focus on crafting Shuffle and not hassling with complex telephony solutions. Craig was up and running with Twilio Voice and SMS integrated into Shuffle in no time. “We found the integration process with Twilio seamless, quick and logical.”

Now, as his user base grows, he’s certain he’s chosen the right platform to let users communicate safely. “Twilio offers us everything we need to grow Shuffle into a global communication tool offering users flexible smart communication solutions to protect their personal privacy,” says Craig.


TheNextWeb: Shuffle Lets You Protect Your Phone Number And Email With Disposable Aliases


AMBER LEIGH TURNER  Tweet — 19 May ’15, 06:35pm

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Ever wanted to have a temporary number or email address for when you are dating, selling something online, or for any other purpose? Something that would allow you to keep your personal number or email private?


With our lives increasingly entrenched in the Web, and a lot of business being conducted solely on the Web, we tend to want to keep our personal information more private, but doing that when everything requires a phone number or email address is difficult.

Shuffle aims to protect your sensitive phone number and email address(es) by giving you disposable numbers and emails you can use any time you want to protect your personal contact info.


Shuffle’s competitor, Burner, has been used and loved by many, but doesn’t have support for email addresses like Shuffle does.

This free-to-download but pay-per-use app is clever and definitely solves a problem that some of us who live on the Web tend to suffer from time to time.

There are some great uses for Shuffle, such as using a disposable phone number for dating (you know, in case it doesn’t work out), having a dedicated email address to something you may be selling on Craigslist (so you can ditch it when you’ve sold your item), a phone number you may want to use for business, or even an email address you can use to sign up for things online so that spam doesn’t crowd your personal inbox.


It’s also great to keep your life separate and organized with separate phone numbers and email addresses for different parts of your life (work, play, family, activities, etc.)

The pricing is pretty straightforward: $1.99 a month per phone number (with auto-renew option). For incoming calls it will cost 1.5 cents per minute; calls you make are 5 cents per minute. Every text message is 1.5 cents. Email addresses will cost you 0.75 cents for every email it forwards.

Shuffle-to-Shuffle activity has lower rates: calls to and from other Shuffle numbers are 1 cent per minute and you can text and receive texts from other Shuffle numbers for free.

The app is only currently available on iOS, with an Android app coming out soon. Available for US and Canada currently.

TechCrunch: Shuffle’s New iPhone App Lets You Create Disposable Phone Numbers… And Emails, Too!


Posted May 15, 2015 by Sarah Perez 

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A new mobile app called Shuffle has launched a simple utility that lets you create additional, disposable phone numbers you can use to call or text as well as receive voicemail through, right from your iPhone. The app is a competitor to longtime favorite Burner, which has, for some time, offered similar functionality. But Shuffle takes things a step further, by also allowing you to create email aliases that forward mail to your main inbox.

It’s not unusual for people today to only have one phone: a mobile phone that often functions as their work, home phone and mobile number. But sharing that personal phone number with everyone ranging from work colleagues to some random guy looking to buy the sofa you’re selling on Craigslist doesn’t always make sense. That’s where apps like Burner have historically been able to help.

Instead of posting your private cell number to the web, or sharing it with others you’ve only just met, for example, Burner lets you set up virtual phone numbers that work with your mobile device so you can still call and text without giving up your privacy.

With Shuffle, however, founder Craig Collett wanted to introduce a tool to further protect users’ privacy by adding in support for email.

“Individuals have the need to protect their personal privacy and keep different business and social aspects of their life separated,” he explains.

For example, a user could set up different “shuffle” numbers and emails for their personal and social connections, work colleagues, other secondary businesses, dating services, classified ad postings, job searches, social networking sites, short-term projects, and more.

If a phone number became compromised by spammers or telemarketers, you can just delete it and no one can reach you on that number again.

In addition to protecting your privacy, services like this also make sense for travelers who want to be able to establish a local phone number when they’re visiting family, friends or others out-of-state.

The app itself is easy enough to use, though it does feel a little rougher around the edges than competitor Burner in terms of its sign-up flow and overall design aesthetic. However, the user interface is in other ways an improvement, as it allows you to color-code your disposable numbers which can help you quickly find them in a longer list with just a glance.

But one of the bigger advantages to Shuffle over Burner is its support for email aliases, which are also often required when posting to sites like Craigslist, for example. With Shuffle, you now have the ability to create a more complete separate identity with its own number, voicemail greeting, and email address. (You can even use text-to-speech to create your voicemail greeting which is a handy feature.)

The app also introduces a different pricing model that’s a bit more transparent. In Burner, you buy extra phone numbers using credits, which you have to purchase in packs of three and up. Not everyone likes this model because you’re often stuck with leftover credits. Shuffle instead charges fixed fees.

A single number is $1.99 per month and you can configure it to auto-renew. It then charges per transactions: calls in from regular numbers are 1.5 cents per minute; calls out are 5 cents per minute; texts are 1.5 cents; shuffle-to-shuffle calls are 1 cent per minute; and shuffle-to-shuffle texts are free. Each email alias also charges .75 cents per forwarded message. (Picture messaging is coming in a future update, pricing TBD).


Assuming you use Shuffle heavily, these small fees could add up over time into several extra dollars, but if you’re only planning to use it for temporary things like an online ad, it wouldn’t break the bank.

Like others in this same space, Shuffle is also built on top of cloud communications provider Twilio’s platform.

Collett, previously a business analyst in Alberta, first began building Shuffle (then called Privici) back in 2013 in his free time. But as of December, he quit his job to work on bootstrapped Shuffle full-time.

The app itself is now a free download on iTunes. An Android version is in the works. 

Shuffle for iOS goes live!


Calgary, Canada – May 5, 2015
Press Release

Shuffle – A Number For Every Occasion™, is live on the US and Canadian App StoPrivacyLayerTBGre!

Shuffle enables you to create multiple phone numbers and email aliases on your mobile device so you don’t need to share your private contact details with strangers. Each Shuffle number comes with high-quality LTE and Wi-Fi voice calling, text/picture messaging and a unique voice mailbox.

Use Shuffle contact points for Business or Private Lines, Online Dating, Classified Ads and so much more.


Instead of posting your private cell number to the web, or sharing it with others you’ve only just met, for example, Shuffle lets you set up virtual phone numbers that work with your mobile device so you can still call and message without giving up your privacy.

With a simple tap you can now “shuffle” between your numbers and keep communication separated for your personal, business & social needs.

Shuffle also offers email aliases so you have the ability to create a more complete separate identity with its own number, voice mailbox, and email alias.


Use Shuffle like a regular phone to connect with other mobile users and fixed lines, or with other Shuffle users. Calls, messages and voicemails are grouped by Shuffle number to keep your communications separated and organized. You can even pick a unique color and icon to represent each Shuffle contact point to better differentiate between them.

Shuffle Numbers

Create multiple Shuffle numbers to manage various social or business needs and situations without having to expose your real number. Once you’re done using a Shuffle number, simply delete it and you can’t be reached on it again.

Your Shuffle number is reserved for a month and will either auto-renew or expire depending on you preference settings. Each Shuffle number comes with its own voice mailbox and personalized voicemail message using voice recording or text to speech functionality.

Voice Calls

You can receive and manage voice calls within the app. Calls are charged directly from your Shuffle account balance and not your network provider minutes.

Don’t want to receive calls on a Shuffle number? Simply tap “Forward2Voicemail” to direct your calls to your voicemail, silently.

SMS & Picture Messages

It’s easy to search your message history to pick up a previous conversation, or find old messages. Messages are charged against your Shuffle account balance, not your network provider text bundle, but all your Shuffle-to-Shuffle texts are always free.

Shuffle Email Aliases

A Shuffle Email Alias forwards messages to your regular email address so you don’t need to expose your actual email to possible email scraping when posting online, e.g.:, forwards messages to your regular inbox.


Shuffle’s pricing model is completely transparent and very affordable. We don’t believe in the “credit” model that disguises actual cost to users. Every Shuffle number, call, text message and email forward has a service cost to us. We simply pass along the cost with our markup added to it.


Need More Phone Numbers? There’s An App For That


Calgary-based Shuffle app celebrates launch, lets users create a phone number for every occasion.

Calgary, Jan. 5, 2016 PRNewswire

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Phone and email communication is getting a much-needed makeover thanks to Shuffle, the new mobile app dedicated to helping users take control of their communication. Shuffle lets users create unlimited phone numbers and email aliases, and control them all through one streamlined, easy-to-use app. The result: a smart, easy, affordable way to inject some organization, simplicity and security into your communication.

With Shuffle, you can create a dedicated phone number and email alias for every unique purpose. Have one phone number that you give to friends, another that you give to clients, another that you give to dates, plus add and remove numbers and emails for more limited purposes as needed. Selling your couch on Craigslist? Create a temporary Shuffle phone number where the buyer can reach you, and keep your personal contact information protected.

Shuffle offers all of the features that today’s phone users expect from their mobile phone service, including voicemail, SMS & photo messaging capabilities. The app also features unique color-coded icons that make it easy to keep track of different phone numbers and email aliases.

While there are other “burner apps” available today, none of them is a match for Shuffle when it comes to diversity and functionality of features. Also setting Shuffle apart is the app’s pricing. Shuffle eschews the plan structure followed by most phone providers today, giving users the freedom to add and subtract numbers as needed. Shuffle also says no to the credit structure favored by many online phone companies, which can often conceal the actual cost to customers.


The idea for Shuffle was born after founder Craig Collett looked himself up on Google, and was astonished by how easy it was to find his personal contact information online. Then, Craig was watching an episode of Shark Tank where a founder was pitching an app that allowed users to block unwanted calls. Craig started to wonder whether there was a way to build an app that would allow users to block unwanted calls and protect their identity, while helping them take control of their communication in other ways, too.

“We wear so many different hats throughout the day,” Collett says of the inspiration behind Shuffle. “Why not have a separate number and a separate email alias for each one?”

Collett started Shuffle in 2013 while working full-time. In 2014, he quit his job to focus on building Shuffle full-time.

The Shuffle app for iOS is live and available for download from the Apple Store, with an Android version in the works. Shuffle is available for download all over the world, while phone number options are currently limited to US and Canadian phone numbers.

For more information about this story, contact:

Craig Collett, Founder